A client asked the Start Here Studio
team to design and develop a mobile app for commercial seed farmers. The seed/farming industry is currently stuck in the past, selling and buying seed in-person, over the phone, and through local distributors. So the client saw an opportunity to create a digital marketplace that would empower farmers to buy/sell seeds nation wide.
I was the “one man army” product designer for this project. I identified the problem, user personas, user research / testing, UI design, UX design, and facilitated the design hand-off to developers.